Interview with Chantelle Mader

In this presentation I interview Chantelle Mader from Country Smart Business Solutions about the unique challenges of selling to country businesses.

Chanelle’s business was named ‘Streetsmart Business Advisor of the Year’ in 2010! and she has spent some 22 years in the trenches helping country business owners, so she knows her stuff.

Developing an impressive network of many of Australia’s top business speakers as friends, she often pulls on their expertise in helping clients with an amazing array of business problems.

Country Smart’s uniqueness nationally makes it the only business education company that focuses solely on rural and regional Australia helping business owners who sell to the farming market.

I hope you enjoy this interview as much as I have.

Some of the topics covered:

• The unique challenges of selling to country businesses.
• It’s different from running a business in the city.
• Building relationships.
• Avoiding the BS-o-meter.
• Launching Country Smart Business School of the air.
• Building a customer database.
• Staying top of mind.
• Cloud based technologies.
• Micro conversations.
• Tapping into that remote work force.
• Having a team of expert advisers available to the members.
• Trademarks and Intellectual Property.
• Free offer - The hidden profits consult, exploring the hidden profits in your business special offer one hour consultation.

Top tips discussed:

• Looking at your business.
• How many leads are you generating for your business each month? Do you know?
• What systems do you have in place to know?
• Master the online world.
• Monitor how many leads are coming into your business on a monthly basis.
• Know the conversion rate.
• Know the life time value of a customer to you.
• Going negative on the front end.
• The power of relationships.
• The danger of taking relationships for granted.

Chantelle’s contact details:
Chantelle Mader
Country Smart Business Solutions
http://www.countrysmartbusiness.com.au/
PO Box 4001, BUNBURY EAST WA 6230
Phone: 1300 667 153

About Geoff Moller:
Geoff is a management consultant and Intellectual Property (IP) Professional working with Trademarks.
geoff@geoffmoller.com

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