Interview with Kim Edwards

I had the great pleasure of interviewing Kim Edwards, a winner of several prestigious business awards and co-founder of the international language school SEA Academy.  In this revealing interview Kim shares about her business journey from her parents dining room table to creating an international language school and multi-franchise operation and on to selling the business and working in Saudi Arabia.

- Kim Edwards business woman and educator.
- From her parents dining room table to an international multi-franchise business operation.
- Working in Saudi Arabia.
- Moving from a marketing mentality to a branding strategy - why, and the results.
- How, for many people, learning to speak English changes their life.
- Building your team.
- Why we sold SEA Academy.
- From Nauru to Saudi Arabia.
- An amazing working life in Saudi Arabia.
- Opportunities to visit, work or do business in Saudi Arabia.
- Export opportunities for Australian businesses.

Thank you for listening to Kim’s journey. Please connect with me and share this recording of Kim’s story with your friends.

Useful Links:
DFAT.gov.au
http://www.dfat.gov.au/geo/fs/saud.pdf

Lonely Planet info:
“Once a mud brick waystation along desert trading routes, Riyadh is now one of the wealthiest cities in the world. The country’s political, financial and administrative capital is also a city with a fascinating subtext. Nowhere are the contradictions of modern Saudi more evident than in Riyadh. Seen from afar, soaring, sparkling, stunning modern towers rise above the dusty desert and shiny 4WDs throng modern highways. Up close, Riyadh is conservative, cautious and sober (certainly compared to Jeddah). This sometimes jarring, always intriguing mix is combined with fine hotels and restaurants and some excellent sights”.

Read more:
http://www.lonelyplanet.com/saudi-arabia/riyadh#ixzz30uCGRQaM

Saudi Arabia government website:
http://www.saudi.gov.sa/wps/portal/yesserRoot/home