This interview with Terry Dwyer is one I’ve wanted to share for some time; Terry delivers great insights into achieving the things you want out of life and openly discusses the following:

• Overcoming procrastination.
• Becoming focused.
• The ‘Law of Attraction’.
• The conscious mind and the unconscious mind.
• What role other people play on your goals and how they can help you achieve them.
• How being accountable to others can help you achieve your objectives in business as well as in life.
• Making detours along the way and how to get back on track.

Terry shares about his life and gives knowledgeable insights during this interview.  I hope you enjoy listening to this interview as much as I enjoyed recording it.

Recently I had the opportunity to interview Trent Lecky from ‘Mate Industries’, Trent owns the trademark for ‘Mate’.

It’s a great interview where Trent openly shares his journey of entrepreneurship so far and how he secured the trademark for ‘Mate’.

Listen to the interview and I hope you learn from Trent’s journey.

• Mate shirts are made in Melbourne.
• The company uses a local screen printer.
• Stubby coolers and stickers are produced locally.

The point being for Trent are that all the ‘Mate’ branded products are Australian made.

“The trademark is the pinnacle, if you own that everything else can come later.” Trent Lecky

Points to take away:

1. Secure a trademark first  - before you start the business!
2. Watch for infringements.
3. Don’t let your trademark be associated with products or services that don’t align with your brand.

“If you don’t own the trademark rights whether it’s a service you’re providing or a product then look for something else” Trent Lecky

Trent ,rightly so, defines ‘Mate’ as a ‘stand out’ brand, and his journey so far is only the beginning.

You can find out more or buy products from ‘Mate’ at:

www.mateaustralia.com, or
www.mateindustries.com

If you would like secure and protect your business name and brand with a trademark contact me today at geoff @ GeoffMoller.com or phone 0411 351 110.