David Reading has maintained an entrepreneurial career since launching the Parity Group in Sydney in 1978. He was appointed as a Divisional General Manager for Unisys Australia when it was formed in 1986.
David began his career studying mechanical engineering at Kings College London and started his business life working on IBM Mini computers (well not so mini really), before emigrating to Australia in 1973.
His business became only the second company in Australia to offer contract labour to the computer industry quickly building to 150 contractors. The company participated in the 1983 launch of the IBM personal computer in Australia, becoming the largest supplier in NSW before expanding to all State capitals and employing 160 staff.
Riding the technology wave David survived the DOT COM crash and shares the importance of embracing change and changing business models when necessary.
Best Lessons from David’s past
Say NO more often
Constantly explore opportunities for change
Have a business that is operating in a growth market
Be wary of Cost Reduction to build profit
Never run out of money
Operate to a 90 day planning cycle
David's contact details:
Mobile: 0411 608 517
About Geoff Moller:
Geoff is a management consultant, business adviser, and a trademarks and IP professional. firstname.lastname@example.org