In this presentation I interview Chantelle Mader from Country Smart Business Solutions about the unique challenges of selling to country businesses. Chanelle’s business was named ‘Streetsmart Business Advisor of the Year’ in 2010! and she has spent some 22 years in the trenches helping country business owners, so she knows her stuff. Developing an impressive network of many of Australia’s top business speakers as friends, she often pulls on their expertise in helping clients with an amazing array of business problems. Country Smart’s uniqueness nationally makes it the only business education company that focuses solely on rural and regional Australia helping business owners who sell to the farming market. I hope you enjoy this interview as much as I have. Some of the topics covered:
Top tips discussed:
Chantelle’s contact details: Chantelle Mader Country Smart Business Solutions http://www.countrysmartbusiness.com.au/ PO Box 4001, BUNBURY EAST WA 6230 Phone: 1300 667 153 About Geoff Moller: Geoff is a management consultant and Intellectual Property (IP) Professional working with Trademarks. geoff@geoffmoller.com
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David Reading has maintained an entrepreneurial career since launching the Parity Group in Sydney in 1978. He was appointed as a Divisional General Manager for Unisys Australia when it was formed in 1986. David began his career studying mechanical engineering at Kings College London and started his business life working on IBM Mini computers (well not so mini really), before emigrating to Australia in 1973. His business became only the second company in Australia to offer contract labour to the computer industry quickly building to 150 contractors. The company participated in the 1983 launch of the IBM personal computer in Australia, becoming the largest supplier in NSW before expanding to all State capitals and employing 160 staff. Riding the technology wave David survived the DOT COM crash and shares the importance of embracing change and changing business models when necessary. Best Lessons from David’s past
Top Tips Say NO more often
Constantly explore opportunities for change
Have a business that is operating in a growth market
Be wary of Cost Reduction to build profit
Never run out of money
Operate to a 90 day planning cycle
David's contact details: David Reading Mobile: 0411 608 517 Email: david@teamsunshine.com.au http://teamsunshine.com.au/ About Geoff Moller: Geoff is a management consultant, business adviser, and a trademarks and IP professional. geoff@geoffmoller.com |
Geoff Moller
Management Consulting, Business Strategist, Trademarks and IP. Archives
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